Blue Wolf Cleaners

During my internship at Arthur Elliott, I researched and developed brand strategies for Blue Wolf Cleaners. I traveled to Bluefield, VA to meet with the company to gain insight on their brand and how we could meet their goals. I organized a plan that outlined the company insights, competitive insights, and customer insights to create a cultural understanding. I worked alongside the brand strategist to create a deck on discovery and insights, brand path to purpose, market strategy, and next steps.